For online coaches selling through Instagram DMs

Turn more of your Instagram conversations into booked calls. Without building another setter team.

We operate the inbox end to end with fast AI coverage and experienced human oversight—giving you room to scale DM ads, reduce setter payroll and stop managing every shift yourself.

Get startedSee how it works

Two minutes to qualify. Book directly if it looks like a fit.

9:41
AM

alex.morgan

Active now

AM

Alex Morgan

alex.morgan · Instagram

Today 9:41 AM

AM

hey, saw your ad. how much is coaching?

Message...
Live conversationAI qualifies · human closes
<1 min
Target first response while intent is still high
24/7
Coverage when your team is offline
Flat fee
No commission on closed deals

See how it works

From new DM to booked call.

A short walkthrough of the AI, human handoff and live pipeline.

Product walkthrough

Video coming soon

SetMyDM overview00:00

Founder photo

Van

Founder, SetMyDM

Why trust us

Your inbox is too important for unsupervised automation.

I’m building SetMyDM around one standard: the conversation must sound human, move forward naturally and know when a real setter should step in.

  • Built from real coach DMs
  • Human review stays in the loop
  • Every lead stage stays visible
See if it fits your inbox

Watch the system work

One DM. Read, qualified and moved to a call.

The conversation and operator view update together in real time.

Ready
AC

alex.coaching

Active now

✦

Waiting for a new message

Message...

Lead intelligence

Jordan Lee

New
Goal
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Blocker
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Timeline
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Intent
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System event

Ready for the first message

Fully managed

We don’t hand you another tool to manage.

We run the path from first reply to booked call, then improve it from the conversations happening inside your inbox.

  1. 01

    Conversion review

    Find where conversations stop moving.

  2. 02

    Voice and rules

    Build from your real DMs and offer.

  3. 03

    Inbox coverage

    Respond while the lead is still active.

  4. 04

    Qualification

    Capture goals, blockers and intent.

  5. 05

    Follow-up

    Continue with context, not canned nudges.

  6. 06

    Reporting

    See every stage through to booking.

AI carries the repetition. A human setter owns the judgment.

See if your inbox qualifies

Best fit

Built for coaches with a working offer and an active inbox.

  • Your offer already closes through sales calls

    A proven coaching or consulting offer.

  • Instagram already creates steady inbound demand

    Consistent leads from content or ads.

  • DM management is costing meaningful time or payroll

    Enough volume for response and follow-up to matter.

Not for cold outreach, unvalidated offers or inboxes without consistent lead flow.

The questions worth answering before a call

Clear answers, including where the system should not be used.

What are you actually taking over?
The conversion work inside the Instagram inbox: first response, qualification, follow-up, call offers, booking movement, lead tracking and escalation when a person should take control.
Do I hand over my Instagram login?
Never. We connect through InstaAuto and Instagram's messaging infrastructure. We work with the inbox, not your posts, password or followers.
How do you stop it sounding like a support bot?
The setter is built from your actual conversations, vocabulary and offer—not a universal script. Repetition, uncertainty and sensitive edge cases trigger safeguards instead of another generic reply.
Where does the human setter enter?
When judgment matters: nuanced objections, unusual requests, repeated loops, high-intent prospects and anything the AI cannot answer confidently. The goal is not to hand off early; it is to hand off correctly.

See what your inbox could convert better.

Answer four questions and book a short conversion review.

Get started